Pop. was officially launched in October 2025 by Tyler Nied, following nearly a decade of creative and strategic evolution. What began in 2017 as an artist’s pursuit of storytelling through music composition, production, and visual direction expanded into a multidisciplinary exploration of brand, culture, and business.

Early work in album art, fashion direction, and marketing laid the groundwork for a distinct creative identity; one rooted in emotion, precision, and innovation. That same creative mindset transitioned into fitness marketing and copywriting, where Tyler honed his ability to connect strategy to human behavior and design messages that move people.

This momentum led to the creation of a ski software concept and business model, combining storytelling, community, and data into a new form of digital brand experience. That vision evolved through hands-on experience leading marketing and operations for ski companies and restaurants, where he drove revenue growth, strengthened brand identity, and deepened community engagement.

From those experiences came the philosophy behind pop. That the success or failure of any business ultimately depends on its market differentiation and brand clarity. Every brand must start with why, find its unique truth, and out-innovate competitors; not with excess resources, but with creative discipline, lean systems, and relentless execution.

Pop. now exists as the culmination of that journey: a brand agency built to help creators and companies stand out, scale smart, and stay one step ahead through design, strategy, and storytelling.